CDF (Awareness, Consideration, Trial, Repertoire, Regular and Loyalty), Imagery, Brand Choice Drivers, Purchase Behaviour, Brand Position and Full Potential Estimation
Early warning system to monitor the performance of a recently launched brands or variants under a wide range of KPI's over a period of months or even years
Organoleptic and mechanic examination of products as perceived by the consumers. Most frequent approaches include Consumer Product Tests and Extended Consumer Panels
Quantitative surveys or in-store experiments that attempt to measure consumer reactions towards new or upgraded packaging concepts, aiming to learn what could be improved
Process of dividing the market into sub-groups of consumers or clients. Most frequent approaches include Demographic, Geographic, Psychographic, Brand Values and Behavioural
Representative collection of cigarette packs and butts found in streets to determine illicit brands presence, original market, manufacturer and their respective penetration across regions
Gaming industry measurement based on consumer perspective. The method tracks Regular Players behaviour, generating an extrapolation of both, legal and illegal markets
Qualitative approach to determine qualified awareness and consumer "goodwill" generated by a particular brand, identifying strenghts and weaknesses versus key contenders
Evaluation of early ideas related to new products, line extensions and TTL initiatives, asking target consumers to provide feedback in order to determine areas of improvement
Beyond the region, TRN has developed relevant experience in other countries as it is closely connected
to sister companies across the Americas and Western Europe.
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