Some of the offered methods and services...

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Key brand and consumer metrics, including CDF stages (Awareness, Consideration, Trial, Repertoire, Regular, and Loyalty), Brand Imagery, Brand Choice Drivers, Purchase Behavior, Brand Positioning, and Full Potential Estimation.

Early warning system designed to monitor the performance of newly launched brands or variants across a broad set of KPI's, tracked over several months or even years.

Organoleptic and mechanical examination of products as perceived by consumers.  The most common approaches include Consumer Product Tests (CPT) and Extended Consumer Panels (ECP).

Quantitative surveys or in-store experiments designed to measure consumer reactions to new or upgraded packaging concepts with the goal of identifying potential areas for improvement.

 Process of dividing the market into sub-groups of consumers or clients.  Common approaches include Demographic, Geographic, Psychographic, Brand Values, and Behavioral segmentation.

A representative collection of cigarette packs and butts found in streets, used to determine the presence of illicit brands, their original design market, manufacturer and the extent of their penetration across regions.

Gaming industry measurement from the consumer perspective.  This method tracks the behavior of regular players, generating a value extrapolation of both legal and illegal markets.

A qualitative approach to assess brand awareness and consumer "goodwill" generated by a particular brand, identifying strengths and weaknesses in comparison to key competitors.

Evaluation of early concepts for new products, line extensions, and TTL initiatives, gathering feedback from target consumers to identify areas for improvement.